About WOW Leadership


Why is WOW leadership important? After all, if you’re the boss, those you lead are, by definition, obligated to follow—whether you’re a “good leader” or not. So why does it matter if you’re a WOW? Think about it this way: anyone can have a child and become a parent—but being a good mother or father requires a lot more than biology. How you raise your children affects their future in so many ways—you’re not always going to be perfect or do everything right, but if the foundation of your parenting is solid, your kids are more likely to thrive as adults. The same is true in leadership. Anyone can be given the title of boss, but only those who truly care to WOW as leaders will be able to elicit improved performance, increased motivation, and a heightened sense of camaraderie within the team. In other words, WOW leaders bring out the WOW in others. Leading in a WOW way makes everyone—including the leader—more content, more productive, and ultimately, more successful.

How to Wow

Want to know how to be a WOW leader? You’ve come to the right place! Subscribe to my blog, The STAAK Report, for video and written posts about all things related to leadership. To learn even more, sign up for my Free Video Leadership Lessons. And for a fun, off-beat way to dig even deeper, reserve a copy of my upcoming book, Tune in to WOW Leadership: 10 Lessons Learned from America’s Favorite Shows, which uses examples from current and classic TV shows to explain and illustrate leadership at its best (WOW) and worst (DUD).